Try These Brand Strategies and See Your Business Grow
It's not a shock to say that visual imagery dominates our world. Even more importantly, video is how we consume content each and every day from random cat videos to watching our favourite people doing their thing. With the recent Instagram algorithm favouring reels and videos over posts, it is very crucial to be seen and noticed. More and more brands are leveraging social media and videos to be discovered, sell and bring brand awareness. I spoke with Dominic, owner of DK Visualsx, a videography company for brands
Meet DK Visualsx
With degrees in filmmaking and international business, Dominic is fully equipped to take brands to the next level with visuals that sell. Growing up, he was inspired by film and its power to share stories with a positive impact. As an award-winning filmmaker, his work has been shown internationally as part of Toronto’s International Nollywood Film Festival and the Alternative Film International Festival. Over the years, Dominic has worked with a plethora of exciting brands, including UberEats, Netflix, Toronto Carnival. With almost a decade of experience in production and videography, his passion is to help brands capture their full potential. DK Visualsx, captures impactful visuals with creative flair. Whether they are filming your next promo video or capturing enticing product shots, they strive to elevate your brand in style. If you are interested in working with DK Visualsx, I highly recommend you check out their website. Feel free to follow their Instagram page as well.
"you can create videos to market any service or skill in real time"
Trends in Videography
In the past, video creation meant stopping your whole day to create videos for productions and to capture memories. Now everyone has access to a cellphone and a mass load of video editing apps to create, edit and finesse their videos. Dominic says, "you can create videos to market any service or skill in real-time" making it easier to engage with your audience. Dominic believes that mobile video will be the standard for most industries. I can agree with him as I have seen a trend in vertical videos specifically created for social media.
How Can Brands Leverage the Power of Video?
Getting on the video bandwagon is a must for all brands to help boost brand discovery. It makes it easier to reach new audiences, engage with followers and can help purchase decisions of buyers. At the end of the day, it's about building trust and by actively engaging in video and showing behind the scenes, your followers are more likely to like you and want to purchase your products. It also helps your audience build an emotional connection with your brands.
Content Your Brand Can Leverage Today
Here are a few types of video content your brands can use today to start interacting with your followers and build your audience:
1) Behind The Scenes
More and more I find that people are interested in seeing what goes on to finish the final product. I know it is quite apparent when I post a behind the scenes video of a photoshoot by the number of comments and direct messages. This gives an insight into what makes the brand work and oftentimes, gives the follower an appreciation for what your brand does.
2) Tutorial Videos
Video tutorials, just like behind the scenes, give your brand authority and makes your follower see you as an industry leader. Clients of your brand want to know they are trusting an expert in the field.
3) Product Demos
Product demos are important to show your followers and potential clients what your brand has to offer.
4) Video Testimonials
This is something I am guilty of not doing. But this is a BIG way to show proof of your product and service. When someone raves about you, it might very well convince someone else to buy with you.
5) Live Streams
Live streams are a fun and exciting way to create engagement with the community, build emotional connections and connect with customers. Live streams can be used for a product launch or special news and announcements. Using live streams in this way creates more engagement than relying on posts alone.
Video is important... enough said. But how can brands make sure they are getting maximum impact for their videos and making sure they are getting the best reach?
Tips to Reach Maximum Impact for Your Brand Through Video
Video is important... enough said. But how can brands make sure they are getting maximum impact for their videos and making sure they are getting the best reach?
1) Optimize video
Optimize your video for the right size of platforms the video will be on. YouTube sizes are different from Instagram sizes. This helps your viewer stay engaged with each content correctly.
2) Focus on creating a story
It's not what your product can bring it's why. Creating a brand story helps followers connect and engage with the content. Talk about how you got to where you were, why you are doing this and everyday challenges. This makes your content relatable.
3) Quality
Make sure to upload a high-quality video. Your followers do care about quality even though it may not be on top of mind.
4) Mobile Marketing
Making sure your video content is optimized for mobile is important for your brands' growth. Most people look at their content on their phone so make sure that your video is high resolution. Phones nowadays have standards up to 8k.
How to Choose the Right Video Production Company for Your Brand
"a genuine connection is important because it shows the company is invested in the work they are doing for you. The likelihood of you needing more than one video is high; finding a company that believes in maintaining your business will provide you with consistency and ensure your projects are always reflected in the best light."
Choosing the right video company to work with means looking at their experience n the field and how great of a connection you have with them. Similar to photoshoots, having a connection with the person you work with will make the process go by faster and will make the video come alive. A jack of all trades may not be the right solution for your brand. As Dominic says, "a genuine connection is important because it shows the company is invested in the work they are doing for you. The likelihood of you needing more than one video is high; finding a company that believes in maintaining your business will provide you with consistency and ensure your projects are always reflected in the best light."
You do want to choose a company that understands your needs and requirements to make sure the video tells the story your brand needs. Look for companies that can handle what you are looking for, for example, communication video, training, testimonial, corporate, etc. It's also important to find a production company that you can build a long-term partnership. Video is an investment.
There you have it. I hope you take away some great information from this blog post to help your brand reach its next level in video marketing. If you enjoyed the read, please give this post alike.